GUCCI 推出首個可持續系列 Gucci Off The Grid

GUCCI 近日發布了全新 Gucci Off The Grid 系列,這是Alessandro Michele 操刀的首個「古馳可持續系列」(Gucci Circular Lines),它強調的是可持續生產,並大量使用了循環再生的材料。 值得一提的是,為了進一步明確這個系列的身份,這次系列還有經FSC 認證的專屬包裝,品牌標識的卡片上還有關於產品和品牌可持續發展項目的介紹。

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@janefonda leads the cast of the campaign for the first Gucci sustainable line which also includes David Mayer de Rothschild @thelostexplorer, @lilnasx, @kingprincess69 and @miyavi_ishihara. They each wear pieces from the #GucciOffTheGrid collection, standing and sitting in a treehouse in the city, ready to—as the line’s label suggests—open the door to a new beginning. Gucci Off The Grid is created using recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester as well as leftovers from Gucci’s manufacturing processes. #AlessandroMichele @alessandro_michele Music: "I Can See Clearly Now" (J. Nash) © 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV Courtesy of Warner Chappell Music Italiana Srl (P) 1972 Sony Music Entertainment UK Limited Courtesy of Sony Music Italy S.p.A

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系列所用的主要面料是ECONYL 再生尼龍,此外還有無金屬鞣革、循環滌綸紗線和襯料、循環黃銅、循環黃金和鈀金鍍層配件,以及不含溶劑的粘合劑等一系列更具可持續性的材料。但這些材料看起來並沒有影響最終單品的設計風格。這次的系列主打中性風、“輕旅行”概念,除了鞋履、成衣和配飾,旅行類的包款也不少。

Gucci Off The Grid系列所用的ECONYL再生尼龍紗線就是通過從海洋中收集的廢棄塑料來提取而成的,這套方案目前在多個行業應用得越來越廣泛和成熟,比如adidas和Parley for the Ocean的合作,以及今年亮相的概念車Polestar Precept上的座椅也來自回收的PET塑料瓶。

雖然方案的名字不一樣,但原理是大同小異的。不過對於GUCCI 來說,一個特別之處是GUCCI 從2016 年就開始用ECONYL 紗線了,這在奢侈品牌當中是首家。

這次的全球廣告形像大片也緊扣了環保和可再生的話題,大片由Harmony Korine 執導並掌鏡,拍攝是在洛杉磯完成的。珍·方達、Lil Nas X、King Princess、Miyavi 和David de Rothschild 等出鏡,他們詮釋了「當代樹屋生活家」的樣子。

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Academy Award-winning actress, producer, author, activist and founder of #FireDrillFriday @JaneFonda appears in #GucciOffTheGrid campaign, the new collection by @alessandro_michele designed for those mindful of their environmental impact. #JaneFonda says the climate crisis is the defining issue of our time. “Demand that your government officials invest in clean energy infrastructure. Global economists agree that it's the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.” The campaign is shot by photographer and director #HarmonyKorine with creative direction by #AlessandroMichele and art direction by @christophersimmonds. See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

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Miyavi 身上的這些藍色係單品是日本限定

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Listen to our planet, is @kingprincess69’s message. The singer songwriter and producer is standing in a treehouse, part of the #GucciOffTheGrid campaign. “Plastic is plastic. And once you eliminate one use of it in your life, it begins to make sense to take more steps away from plastic in general. Again, I'm very much a student [of environmentalism] in all of this, and I wouldn't consider myself a beacon of eco-friendliness yet, but I'm here to listen to the people who know better than me. Our world is angry at us for being so goddam selfish. And if we want to keep living, it's time to listen to her.” @alessandro_michele #AlessandroMichele See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

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從6月15日開始,以這一系列Gucci Off The Grid大片為主題的全新古馳藝術牆(Gucci ArtWall)已經在米蘭Largo la Foppa、倫敦東部的布里克巷(Brick Lane)以及上海靜安區豐盛里亮相,之後紐約曼哈頓蘇豪區(SOHO)拉菲逸街(Lafayette Street)、香港蘭桂坊德己立街和台北大安區永康街也都會揭幕。 這幾個點位是不是挺熟悉?其實去年“宣言”系列(Gucci Manifesto)時GUCCI就已經帶來過藝術牆

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